Pakistan has placed a ban on the screening of all Bollywood films in cinemas across the country after Indian air raids further escalated tensions between the South Asian neighbours.
On Wednesday, Pakistan confirmed it carried out air raids in Indian-administered Kashmir and shot down two Indian jets in its own airspace, capturing one of the pilots as tensions escalate a day after India bombed targets in Pakistan.
Pakistan's Film Exhibitors Association decided to boycott Indian content, Fawad Chaudhry, the country's information minister, said on Tuesday in the wake of air attacks by Indian forces near the border with Pakistan-administered Kashmir.
"No Indian movies will be released in Pakistan," he wrote on Twitter.
Chaudhry said he had also instructed PEMRA, Pakistan's Electronic Media Regulatory Authority, against airing Indian advertisements on Pakistani TV channels.
The move came in reaction to Indian air raids that struck near the northern Pakistani village of Jaba, located about 10km west of the border with Pakistan-administered Kashmir, and 60km from the Line of Control that divides Indian and Pakistan-administered Kashmir.