Netflix India executive Swati Shetty resigns from her post | Eurasia Diary - ednews.net

22 March, Friday


Netflix India executive Swati Shetty resigns from her post

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Netflix India’s director of international originals and acquisitions, Swati Shetty, has resigned from her position.

Shetty is based in Los Angeles, from where she makes frequent trips to India, but it’s understood that her post is being relocated to Mumbai. She has made the decision to remain in Los Angeles.

Netflix is understood to be expanding its office in Mumbai as it ramps up its activities across content production and marketing.

Shetty joined Netflix in 2016 after holding positions as president of Balaji Telefilms and executive director at Walt Disney International Productions India. She also independently produced Prashant Nair’s Umrika, which won the audience award at Sundance.

Currently, the most expensive streaming service in India’s increasingly crowded OTT sector, Netflix has already invested in several Indian original films and TV series. However, it faces competition from lower priced subscription platforms including Amazon, Fox’s Hotstar, Viacom18’s Voot, Sony Liv and Singapore-based HOOQ.

Netflix’s Indian originals include eight-part series Sacred Games, directed by Anurag Kashyap and Vikramaditya Motwane, omnibus film Lust Stories, Leena Yadav’s Rajma Chawal and Love Per Square Foot, produced by Ronnie Screwvala.

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