Ikea opening in India brings traffic to standstill | Eurasia Diary - ednews.net

20 March, Wednesday

Ikea opening in India brings traffic to standstill

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Swedish flat pack furniture giant Ikea has opened its first store in India, drawing huge crowds and bringing traffic to a standstill.
The opening ceremony in the city of Hyderabad on Thursday was attended by Klas Molin, the Swedish ambassador to India, and K Taraka Rama Rao, the state minister for Telangana.
Molin told employees at the store before the opening that Ikea "symbolises Swedish values and the things [Sweden] wants to offer India".
The Swedish embassy in India's Twitter account said it was "very proud" of the opening. 
Footage shared by local media outlets showed throngs of shoppers trying to enter the store, as staff tried to maintain order.
The Times of India shared an image of bumper-to-bumper tailbacks on the road leading to the store in Hyderabad's tech quarter, called Hitec City.


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