BMW and Daimler have unveiled a joint venture to invest in new-generation services such as driverless vehicles, ride-hailing and parking services.
The German firms are investing €1bn (£880m) in the project, which will also look into pay-per-use car schemes.
The move comes as traditional manufacturers face competition from mobility services provided by Uber and other technology firms.
BMW and Daimler said they were open to buying tech start-ups.
Established ride-hailing firms have been expanding. China's Didi Chuxing aims to expand its business in Latin America and Uber is growing rapidly in the US market.
"Further co-operation with other providers, including stakes in start-ups and established players, are also a possible option," Daimler's chief executive Dieter Zetsche said.
Both companies have been working to develop autonomous car technology. Many analysts have argued that to survive against the tech giants, traditional car manufacturers must develop services based on usage rather than sales.
The venture would be "a key cornerstone in our strategy as a mobility provider," he said, adding: "The co-operation is the perfect way for us to maximize our chances in a growing market while sharing the investments."