It is rather well known that Facebook owns some of the most downloaded apps. Now, the social media company is reportedly planning to add its name to the apps it owns.
According to Tech Times, Facebook just confirmed that it is changing the apps’ names from WhatsApp and Instagram to “WhatsApp from Facebook” and “Instagram from Facebook,” stamping their parent company’s name front and center.
The name change was confirmed by Facebook spokesperson Bertie Thomson, saying that the company wants to be clearer about which products and services are a part of Facebook.
As of July 10, Facebook, Facebook Messenger, Instagram, and WhatsApp are four of the five most downloaded apps on iOS and Android.
Now, Facebook is actually facing an antitrust investigation by the Federal Trade Commission, partly to see whether Facebook’s acquisitions of other apps should be considered anti competition. In this matter, it is possible that the integration of WhatsApp and Instagram into Facebook may be the company’s way of proving otherwise.
Only time will tell whether this rebranding to integrate with Facebook more closely will prove beneficial to Instagram and WhatsApp when Facebook has been facing issue after issue and dwindling in popularity.
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