In what might be INQ's favourite gaffe from Apprentice host Donald Trump yet, he this week flubbed Apple CEO Tim Cook's name during an American Workforce Policy Advisory Board Meeting, referring to him instead as - yes - 'Tim Apple'.
Cook, who was behind a nameplate bearing his name, was sitting next to Trump at the time when the president said this.
"We're going to be opening up the labour forces because we have to. We have so many companies coming in," quipped Trump, who once won the "worst supporting actor" Razzie Award for his 1989 cameo in Ghosts Can't Do It.
"People like Tim — you're expanding all over and doing things that I really wanted you to do right from the beginning. I used to say, 'Tim, you gotta start doing it here,' and you really have you've really put a big investment in our country. We really appreciate it very much, Tim Apple."
Excuse us while we die a minute.
Perhaps Trump, who appeared as 'himself' in 2002 rom-com Two Week's Notice, struggles to fathom that not everyone names their company after themselves, or perhaps - as INQ admittedly would too - he saved Cook as 'Tim Apple' is his smartphone's phonebook.
Or, maybe, he's just an idiot.
Trump has a habit of fluffing names' he called Nepal 'Nipple', Bhutan 'Button' and Namibia 'Nambia'. He is also known for assigning nicknames to high-profile execs, which often make it into public discourse; last year, for example, Trump referred to Lockheed Martin CEO Marillyn Hewson as "Marilyn Lockheed."