David Beckham, the former football superstar, was chosen on Monday by Alibaba Group Holding Limited's AliExpress as its global ambassador, Ednews reports.
In a statement, AliExpress detailed that Beckham "is the face of the platform's 'Score More with AliExpress' campaign." Back in March, the online retail service unveiled it became one of the first exclusive e-commerce partners of the UEFA EURO 2024.
"AliExpress is helping fans get even closer to UEFA EURO 2024 this summer, by offering them great prizes as the action takes place on the pitch," Beckham commented.
