Diwali, or Deepavali, is the Hindu festival of lights celebrated every year in autumn, giving brands a chance to appeal to people by showcasing their creativity at a key cultural moment.

Indian food delivery platform Swiggy urges people to “Diwali mein kisi ko khaali haath wapas nahi bhejte” (not let anyone go empty handed this Diwali) as it traces a day in the life of a little boy who learns the value of ‘giving back’ while distributing sweets in his society on Diwali.

HP India is urging people to go local this Diwali and support the street vendors by buying diyas (clay candles) from them.

Retail brand Big Bazaar has unveiled its Diwali film which takes its inspiration from the lives of the many Indians who undertake long journeys from all over India to celebrate Diwali with their loved ones, but often find themselves stuck in transit and unable to make it home for the festival.

The Drum

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• India
• Diwali
• Festival