She's a brand ambassador for the sports label Puma.
And Rihanna proved her own best advertisement as she stepped out in a pair of shoes from her Fenty collection while with her crew in Prague.
The 28-year-old singer was spotted wearing her see-through stiletto-heeled sneakers in bright yellow while out and about in the Czech Republic.
Rihanna's fashionable footwear, which is from her fall 2016 collection, took the spotlight during her casual outing with friends.
The sporty stiletto laced up her calf and featured Puma's signature white stripe and black swirl along with the number 13.