Award-winning American cartoonist Al Jaffee, renowned for his work on satirical magazine Mad, has died at the age of 102.
Ednews informs citing CNN that Jaffee, who was still working up until three years ago, set a Guinness World Record for his 77-year career.
He died in hospital on Monday of multi-system organ failure, his granddaughter told the New York Times.
Mad magazine was aimed at pre-teens and teens, with Jaffee famed for his fold-ins on the inside back cover.
Jaffee's famous fans included Peanuts creator Charles M. Schulz and his work was referenced in The Simpsons.
His trademark fold-ins were a spoof on the likes of Playboy and Sports Illustrated fold-out inserts.
They featured an image with a question above and a caption below. When the page was folded vertically into thirds, the two outer sections joined to form a new picture and caption which answered the question.