ByteDance Ltd.'s TikTok announced on Friday a new partnership with The Walt Disney Company to offer followers of the multinational mass media "a unique interactive experience."
According to the press release, fans will have access to videos from across 48 brands, including Disney Parks, Pixar, Marvel, Star Wars, National Geographic, Star Wars, and ESPN and "create their own videos with Disney music and effects, play daily Disney trivia, and collect and trade 'Character Cards' of favorite characters to win unique profile frames to show off their fandom." The partnership was launched to commemorate the centennial of Disney and will be available in 24 regions for four weeks.
"With over 240 billion views across Disney's portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage and connect around their favorite Disney films, shows, [and] characters," Asad Ayaz, Disney's chief brand officer noted.