Earlier this week, Samsung sent out its remarkable new folding smartphone to a number of media outlets, including the BBC.
Perhaps now it wishes it hadn’t.
Samsung said it had received "a few reports" of damage to the main display, and would "thoroughly inspect these units in person to determine the cause of the matter". But it’s a significant setback to the company’s hopes of wowing the world with what, at first glance, was a very impressive feat of engineering.
It appears one explanation for the problems is that some reviewers removed a film that went over the screen, thinking it was the typical protective layer you find on all new smartphones to keep the screen in good condition until you buy it.
Bloomberg’s Mark Gurman removed his, as did the highly-regarded YouTube reviewer, Marques Brownlee.
Steve Kovach, however, didn’t remove the film - and said he still had major issues.
The device the BBC handled, incidentally, was taken away by Samsung shortly after filming was finished, so our team hasn’t had a chance to see these issues for ourselves. Our reviewer Chris Fox said the way the screen folded together - leaving a small gap - made him nervous about accidents that might occur with small objects.
But if the device struggles to this degree in the hands of seasoned reviewers, the return-rate could be huge, if and when it goes on sale to the wider public. Remember, this is a $2,000 smartphone.
The reviewers having problems insist there’s been no rough-handling of the devices.