Relying solely on artificial intelligence is not the wisest decision, as trusting humans remains preferable to thinking machines, Euronews CEO Claus Strunz said at the 3rd Shusha Global Media Forum, EDnews informs.
"I tend to trust AI. But when it comes to truly important matters, I prefer human experience. This is particularly interesting because during the forum we heard that when something becomes very important, people turn to verified sources—to serious media outlets. In the other 90% of cases, they rely on something else. This observation seems quite revealing to me. And it reflects to some extent the essence of the discussion about AI in journalism: technology opens up great opportunities, but a human should still remain at the steering wheel," he noted.
According to Strunz, AI's influence on journalism is growing rapidly, but a significant portion of its use involves the spread of disinformation.
"A new interesting form of journalism is emerging, driven by the need to counter disinformation. This highlights the key advantages of live journalism—expertise, the ability to fact-check, verify sources, and filter out falsehoods. And this is one of the main directions of our work. Additionally, although it's more difficult to implement, I believe that fighting AI-generated disinformation should be done with its own tools. When programs that create fakes appear, we should use other AI programs to expose them. Everything now depends on how much will be invested in this," he emphasized.
The Euronews chief also cautioned against underestimating the role of humans in the information space, stressing that the human factor—critical thinking, morality, and experience—remains decisive even in the era of digital technologies.
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